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How Serums Deliver Active Ingredients Effectively in Skincare

June 19, 2025
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Author: BaseCloud

Many things improve as they age: wine, chess, even friendships, but your skin is not one of them. Various signs of ageing begin to appear, including wrinkles and brown or dark spots. One of the best ways to counteract these side effects is the use of serums.

Face serums are a staple in modern skincare routines, and for good reason. Facial serums deliver high concentrations of active ingredients directly into the skin. It is specifically formulated to provide high concentrations of active ingredients directly into the skin. The right serum can offer noticeable improvements with regular use. But how exactly do serums work, and what makes them so effective?

Dr Judey always says that adding serums to your skin protocol is a targeted use to address a problem. Just like you would use a certain medicine to address a headache or use vitamins to strengthen your immune system, you apply active ingredients often in the form of a serum to target a particular issue.

This article explores how serums promote healthy skin, the role of key ingredients, and how to choose one that suits your skin type and skincare goals.

Why Serums Are Effective

A serum is designed to deliver a strong dose of active ingredients that absorb more easily into your skin. Because it’s more concentrated, you’ll see results quicker.

Many people ask why they can’t just use a face cream instead. While there is no strict rule, studies suggest that using both is more effective as long as you apply them in the correct order.

Since serums are lighter, they go on first, right after you’ve washed your face.

Then comes your moisturiser or face cream. It helps lock in the serum and keeps your skin hydrated, allowing you to reap the full benefits.

Biomedical Emporium’s collection reflects this science. From the hydrating Vitamin E Therapy to the antioxidant-rich Vitamin C Concentrate, each serum targets particular concerns with precision and clinical backing.

More Than Just Face Serums

While most people associate serums with anti-ageing or brightening facial products, Biomedical Emporium offers specialised formulations that extend far beyond the face:

  • The Scalp Serum nourishes hair follicles and calms irritation to support healthy hair growth.
  • Shave Relief Serum is a calming serum that soothes razor bumps and helps prevent ingrown hairs after shaving.
  • The lipid-based Forté offers antioxidant protection and hydration for skin compromised by its barrier.

This expanded approach to serum application illustrates the product’s versatility across skin regions, conditions, and age groups.

Woman using a scalp serum

The Ingredients Make a Difference

The right ingredients can make or break a serum’s effectiveness. A serum’s effectiveness depends mainly on its ingredients. Everyone’s skin is different, so finding the right serum for you can be tricky, but we’ve compiled a list of key ingredients.

Hyaluronic Acid

As a powerful humectant, hyaluronic acid attracts and binds moisture to the skin, thereby enhancing its hydration. It is especially effective for dry skin, offering deep hydration and helping to reduce the appearance of fine lines and wrinkles. Biomedical Emporium’s Collagen Serum utilises hyaluronic acid to support collagen and elastin production, enhance radiance, and improve dermal hydration.

Vitamin C and Tocopheryl Acetate

Vitamin C plays a crucial role in collagen synthesis, protection against sun exposure, and the regulation of skin tone and pigmentation. It has been shown to reduce pore size, enhance skin immunity, and improve overall appearance. Topical application is preferred over oral intake for restoring dermal vitamin C levels.

Tocopheryl acetate (Vitamin E), a stabilised form of vitamin E, works synergistically with vitamin C to prevent oxidative stress and photodamage while reducing lipid peroxidation. This combination enhances skin barrier repair and protects against pollution and environmental stressors.

Collagen

The Collagen Serum utilises bioavailable peptides combined with antioxidants such as niacinamide and tocopherol acetate (Vitamin E) to prevent degradation and enhance dermal structure.

Niacinamide (Vitamin B3)

This active form of vitamin B3 features in several formulations, including the Collagen Serum and Anti-Acne Serum. It’s known for improving barrier function, reducing sebum production, and minimising pore size.

Choosing the Right Serum

Woman using a serum

  • Uneven skin tone or pigmentation: Choose the Dark Spot Serum for brightening and complexion correction.
  • Acne-prone or inflamed skin: The Anti-Acne Serum combines salicylic acid, retinol, niacinamide, and tea tree oil to calm, clear, and restore your skin.
  • Dull or tired skin: The Vitamin C Concentrate offers antioxidant support while boosting radiance.
  • Dry or ageing skin: Consider Vitamin E Therapy, Collagen Serum, or Retinol Serum for deeper hydration and structural support.
  • Barrier support and repair: The lipid-rich Forté is ideal for compromised or sensitised skin.

Explore our complete serum collection to find one that aligns with your skincare journey.

Application Tips to Maximise Results

To achieve consistent results, how you use your serums is crucial. Follow these general guidelines to get the most from your product, and your skin will thank you:

  • Apply to freshly clean skin, ideally after cleansing and before moisturising. This allows active ingredients to penetrate effectively.
  • Use in the morning for antioxidant protection or in the evening for restorative benefits, depending on the specific formulation.
  • Apply the product to the neck and around the eyes, as these areas are prone to early signs of ageing and benefit from targeted care.
  • Follow with a suitable moisturiser to lock in hydration and support the skin barrier.
  • With regular use, visible improvements in skin texture, tone, and overall appearance can be expected.

Do Serums Deliver on Their Promises?

Yes, they do in many cases. A carefully selected serum provides concentrated treatment using ingredients that target specific issues, such as hyperpigmentation, uneven tone, or dryness. Although results are not instant, consistent use helps to improve the skin’s condition gradually.

It is important to remember that skincare is a long-term process. A serum should be viewed as a targeted step within a comprehensive daily routine. When combined with cleansing, moisturising, and protection from pollution and sun exposure, a serum can contribute significantly to skin health.

Warning

Some of our blog posts contain graphic content (like; wounds, scarring, etc) that may disturb sensitive viewers.